Last month, the "What Teens Want" conference in Manhattan presented a survey that asked teens what kinds of technology are hot. Here's the short and sweet summary of it:
WHAT'S HOTTER?
* 93 per cent say internet rather than TV.
* 71 per cent say texting rather than instant messaging.
* 69 per cent say magazines rather than blogs.
* 65 per cent say Mac rather than the PC.
* 57 per cent say Facebook rather than MySpace.
Source Buzz Marketing Group.
I wasn't really surprised about any of it, especially the blogs one. Magazines are the perfect media form for teens: lots of pictures, short articles, advertisements to tell them what's cool, information that's always current, and "flipability". Impatient teens don't want to have to navigate through blog entries to find something interesting to look at.
If you'd like to read the entire article that summarizes the findings of the survey pretty well... check it out here.
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